As Marketing Director at True North, I work with the founder to develop and execute marketing, advertising, and public relations strategies that increase the brand’s visibility and shape public perception. I manage a $10,000 monthly marketing budget, allocating spend across channels to maximize every dollar. I run the company’s social media presence end to end, from scheduling and posting to engaging with the audience, and I design platform-specific content, including posts, videos, stories, and reels, that keeps the brand voice consistent everywhere it appears. I track emerging social media trends and engagement opportunities, then propose and execute new tactics across social, web, and broader brand promotion to strengthen the company’s online presence. I also maintain and update the company websites, keeping them functional, visually polished, and aligned with brand guidelines, and I make sure every marketing initiative meets brand standards so messaging stays consistent across channels. Behind the scenes, I document and refine our marketing tools and processes to improve team efficiency, and I coordinate the development, procurement, and organization of promotional materials while maintaining organized inventory.